Wednesday, March 21, 2012

"Imported from Detroit" Mediation

In a countersuit of sorts stemming from clothing company Pure Detroit's use of "Imported from Detroit," the T-shirt maker in Michigan sued Chrysler, claiming that Chrysler's campaign amounts to false advertising since the featured vehicles are built elsewhere. U.S. Magistrate Judge Hluchaniuk has given the parties until April 3rd to report on whether a mediation session is successful. Apparently, the Chrysler 200, 300 and Town & Country aren't built in Detroit. The automaker sued the T-shirt company last year over its use of the phrase first used to promote Chrysler 200 during Super Bowl in an ad featuring Eminem. Chrysler has a website to sell clothing and other products with the "Imported From Detroit" logo and that merchandise isn't being made in Detroit, either. Chrysler says it donated proceeds of its sales of the merchandise to several Detroit charities. U.S. District Judge Tarnow previously refused to grant a preliminary injunction blocking the sale of the shirts by Pure Detroit. Often the outcome of early motions for injunctive relief can prompt mediation. It seems likely this case will go away, given the lack of serious justiciable issues. See story here-